Tuesday, April 25, 2006

Five Archetypes of Millionaires

I recently watched an interesting spot on High Net Worth (CNBC). The host of HNC, a show dedicated to people who need to know what to do with their million + earnings, interviewed Larry Samuel, a millionaire anthropologist, who had conducted a study for JP Morgan in 2000 and found that there are five archetypes of entrepreneurs.

Samuel lived and socialized with wealthy people and submerged himself into their culture. Here are the five archetypes he found.

Thrillionaires: people who live large and live life to the max. They are the high-falutin types who buy private jets, yachts, travel the world, live in mansions, etc. Richard Branson and Donald Trump would fit this type.

Coolinaires: high earners who enjoy the aesthetics like art, beauty, design, fashion and style. These types would invest in a Picasso before a yacht. Martha Stewart and the Guggenheims are examples of this type.

Realionaires: these types fly under the radar and would seem to be a normal, every day type. They drive regular cars and live in modest homes. Typically they are the "nerdier" of the bunch. Alex Greenspan and Warren Buffet fit this profile.

Wellionaires: spiritual, emotional wellness types who are focused on 360 degree health. Tend to be the "new age, west coast, granola" types. More Life Coaches and Fitness Gurus. Robert Redford and Oprah Winfrey fall into this type.

Willionaires: This is the group most focused on philanthropy and giving back. Their wealth is focused on making a difference in the world. Interestingly, the show didn't give any big name examples of this type.

So, what kind of millionaire will you be? Share your intention here.

1 Comments:

At 11:16 AM , Blogger Goal Guru said...

I'm a JILLionaire!

JIll Koenig

http://wwww.GoalGuru.com

 

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