The Success Blog

The UPLEVEL Your Business Seminar in Los Gatos, CA
Just got back from speaking at the Uplevel Seminar. The event was targeted towards business owners who are taking their business to the next level. Here are the top 5 takeaways from my point of view:

1. Have good insurance. As a small business owner, insurance is what helps you protect what you make. It's a good thing Pirie from State Farm was there because I've been looking for some additional insurance and she was able to help me out!

2. Proper Positioning is vital to your branding and marketing strategy. One of the attendees learned that his offering is actually much bigger (think social club) than just his product.

3. The right mindset is key. After I presented the visioning and mindset segment of the event, many of the attendees stopped by to tell me that they were quite overwhelmed, had a lot of fear about moving forward, and some just felt quite stuck. This is totally normal and yet is the biggest obstacle. I steered them all towards the ULTIMATE Business Breakthrough Intensive.

4. Breakdown your Marketing Plan into 90 day goals. When you look at EVERYTHING that has to get accomplished, it can feel really big. When you see the big picture and then focus on accomplishing something in the next 90 days, it becomes much more manageable.

5. Create a team. There were many different experts there that could help the attendees on everything from insurance and tax law to copywriting and PR. To get to your desired goals faster, leverage the power of a team of experts. Prirotize the order in which your projects need to get done though or you may find yourself slipping into overwhelm!

Here are some pix from the event: