5 Things that Changed My Perception of Business Forever...
From the Kennedy/Glazer Inner Circle Summit
I recently attended one of the best events ever. As you have probably heard many times from many people, investing in live trainings and events is essential to your growth. Now I attend A LOT of events, so what made this one so special? Content. Big Thinkers. Unique Ideas.
Here are five of the things that I walked away with:
- Heavy hitters in the marketing world don't carry biz cards. Why? I can't tell you but NO ONE had their cards with them.
- It's OK to have a quirky, real persona and to share it with your audience. Your readers wan't to know YOU, not some sanitized, washed down version of your message.
- People are like cats - they want to be where on the "other side" of the door. In other words, they will clamor and strive for "closed door" sessions, inner circles, and VIP events. Anything where they know they are playing with the cream of the crop and it is exclusive.
- Always sell your biggest and best first. Many of us have been training to offer our lower cost programs first, then sell up. This was straight from Dan himself!
- And most importantly, Don't build yourself into a box you can't get out of. This was very powerful as I coach people all the time to get out of a business they hate and into one they love.
Enjoy the pictures and stay tuned for lots of great changes from my new found ideas. Be sure to subscribe to The Success Connection (www.successconnections.com) to be the first to hear abou them.
Me with Dan Kennedy (he is SO tall.)
Bill Glazer and my friend James Malinchak.
My dear friend Kelly O'Neil and me after "socializing" in the bar.
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